Perceptions of How Negative Nursing Image Impacts on Nursing Care and Nursing Competency Development

Do Thi Ha, Khanitta Nuntaboot


Nursing image has a significant influence on the development of nursing competency and quality of nursing care. However, it is relatively unknown how negative nursing image effects on these aspects in Vietnam. The purpose of this study is to explore the perceptions of the impacts of negative nursing image on nurses‘ competency development and quality of nursing care in clinical settings. A qualitative study, ethnographic method was used which comprised of the participant- observation, in-depth interview, and focus group discussion. Purposeful sampling of 41 participants, who were nurses employing in Cho Ray hospital, Vietnam and other significant stakeholders. Content analysis was used for analyzing the data. The findings from this study indicated that the negative public nursing image was found to be a critical factor influencing the quality of nursing care and nursing competency development among nurses. Most of the research participants perceived that a negative nursing image has a negative impact on the quality of nursing care and the development of nursing competency. A negative attitude of society toward nursing causes stress, frustration, less concentration, and negative feelings among nurses and results to medical errors, patient safety, the quality of care and patient satisfaction as well as impedes nurses‘ competency development. It is suggested that in order to promoting nurses‘ competency and quality of nursing

care, enhancing public image of nursing professional towards positively is needed. 

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