Social Communication Strategy on Under-age Marriage (Merariq Kodek) Prevention in Lombok

Diyah Indiyati


West Nusa Tenggara Province is referred to as an emergency zone of under-age marriages cases, and is the highest in Indonesia. According to the data taken from the National Population and Family Planning (BKKBN) West Nusa Tenggara, the two areas have a relatively high number of early marriages, Central Lombok (Kabupaten Lombok Tengah) and East Lombok (Kabupaten Lombok Timur) . BKKBN NTB has promote several programs to reduce the number of early marriage, through the launching Generation Plan or (GenRe). This paper analyzes the communication programs conducted by BKKBN West Nusa Tenggara province and suggest strategy of social communication can be carried forward as an alternative solution to the prevention of early marriage cases in Lombok. From the analysis conducted revealed that the communication strategy that has been done BKKBN NTB in the period in 2015 mostly in the form of direct socialization, counseling and skills training to schools that are in a zone prone to early marriage. Meanwhile other social communication strategy that is worth trying, among others, socializing through social networking, near peer role modeling, youth creativity camp, and cooperation with the

mass media. 

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