Evaluation Inquiry as Aresearch Model to Study an Intervention Program to Addres the 'lesser National Identity' Issue Among Malaysian Youth in the Globalization Era

Nur Afifah Vanitha binti Abdullah


The rapid advancement of technology and telecommunication tools since the 1980s in Malaysia is among the main factors that contributed towards the emergence of its global society. This phenomena is also among other factors that created the lesser Malaysian identity among its youth. Since the 1990s American culture has been identified as the ̳global culture‘, especially among the youth. They not only have become citizens of the internet world, but are also less inclined towards their own culture and identity. This condition raised concern about the lesser Malaysian identity among Malaysian youth and the need to introduce an intervention program to address this issue in a form of an applied research. This paper intends to share the evaluation inquiry research model that has been developed to seek answer to the challenge statement of this research ̳whether the intervention program increased the national identity amongst its participants?‘. The findings of this paper is that although the evaluation inquiry design provides five steps to complete the research process- Positioning the inquiry, Planning the inquiry, Collecting the data, Analyzing and synthesizing the data, and Communicating the inquiry findings- only the first three steps are relevant at the phase of designing the research proposal. Besides that, the combination of both qualitative and quantitative research instruments allows a holistic understanding on the impact of the intervention program in empowering the identity of the participants. The employment of questionnaire and semi-structured interviews, as research instruments will efficiently enable the process of data collection to measure the effectiveness of the intended intervention program to

empower the Malaysian youth identity. 

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