Investigation On Barriers For Native Cassava Starch Export In Ayeyarwaddy Region, Myanmar

Yee Lay Cho, Chatrudee Jongsureyapart, Narat Hasachoo


The purpose of this research is to identify and prioritize the barriers for exporting native cassava starch in Ayeyarwaddy Region, Myanmar which twelve barriers were identified from preliminary interview with managers, previous research and reports. The barriers were categorized into three categories which are production barriers, processing barriers and marketing barriers and used the Analytic Hierarchy Process (AHP) method for prioritizing the barriers. The data were collected by using structured questionnaires from experts in cassava starch factory in Ayeyarwaddy Region, Myanmar. The results showed that processing and marketing barriers are the two most important barriers categories. The overall ranking barriers reveal that lack of modern processing equipment/ technique followed by lack of market diversification and the finding can be a guideline for both government and private sector for enhancing the future export.

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