Perceived Organizational Support And Personal Value On Organizational Commitment

Suhermin Suhermin

Abstract


Medical sales representatives are as sales forces and spearheading for the sales and distribution of products in a health care organization. The tasks performed by medical sales representatives involve a high degree of difficulties that require supports from a company. The objectives of this research are 1) to analyze the effect of perceived organizational support on personal value; 2) to analyze the effect of perceived organizational support on organizational commitment; and 3) to analyze the effect of personal value on organizational commitment. The approach for this research was a quantitative approach. The population of this study were medical sales representatives. While the technique for data collection applied non probability sampling in the form of accidental sampling with questionnaires to 100 respondents. Data were collected through questionnaires distribution to a number of respondents to obtain a primary data. Moreover, this research nalysis used path analysis. As the results, this research can be concluded that 1) the better supports were given to the medical company sales representative would be able to increase the Personal Value of medical sales representatives; 2) the Perceived Organization Support was also better in having an impact to increase organizational commitment; and 3) the personal value direct affected organizational commitment.


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