Preference Explanatory Factor Of The People From Bintaro, South Tangerang, Banten To Become Customers Of Sharia Small And Medium Enterprises (A Studi At Bmt Darut Tauhiid And Bmt Beringharjo)

Marissa Grace Haque-Fawzi

Abstract


This research is aimed to understand the main preference criteria from the people of Bintaro, South Tangerang, Banten to become customer sharia small and medium enterprises in BMT Darut Tauhiid and BMT Beringharjo, and also to understand if there are some differences in the main critreria of the people from Bintaro, South Tangerang, Banten to become customer of sharia small and medium enterprises in BMT Darut Tauhiid and BMT Beringharjo. Factor Analysis is used to answer the first research problem, while results of Factor Analysis between criteria of the first preference customer of BMT Darut Tauhiid dan BMT Beringharjo are used to answer the second research problem. The comparison analysis is used to the result of Factor Analysis between main preference criteria of BMT Darut Tauhiid and BMT Beringharjo customers. This research result is to answer two reserach questions. Frist: the main preference criteria from the people of Bintaro, South Tangerang, Banten, in Service Factor which comprise of: (1) polite and friendly service from BMT employees; (2) quick response service from from BMT employees; (3) satisfactory service from competence BMT employees; (4) receptive and responsive BMT employees upon emerging problems; (5) fast and efficience transaction process; (6) transparant and openness to critics; (7) accuracy on billing; (8) branch office cleanliness and neatness; (9) tidy and clean outfit performance; and (10) wellknown and trustable BMT management owner. Firstly, the result is not appropriate with the first research hypothesis. Secondly, there is no difference between first criteria customer choice on BMT Darut Tauhiid dan BMT Beringharjo, where both of BMTs have the same common first criteria customer on, Factor: Services. Furthermore, there is a difference in religiousity level which come up through some variables or attributes that contributes BMT First Criteria services, it is the religiousity level.


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References


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