Sustainable Supply Chain Management Model For Tourism: A Case Study Of Phu Tub Berg Tourist Destination, Phetchaboon, Thailand

Wangchuk Rabten, Pema Wangdra, Phutawan Ho, Thagoon Siriyod, Warakorn Khondee, Wipawee Buasuwan, Chai Ching Tan


The main objective of this study was to propose the comprehensive sustainable supply chain model for tourism, tourism business mapping and tourism model canvas which can help practitioners in decision making and implementation of policy to sustain tourism industry. Many tourist destinations had extinct due to excessive tourism and general neglect from government, sectors and communities. The lack of sustainable supply chain resulted in disorganization in tourism industry. Therefore, supply chain players need to maintain strong relationship to sustain its resources in generation. The proposed models were created with throughout analysis of past research papers and case studies from Bhutan.Model was implemented to Phu Tub Burg, a popular tourist destination in Phetchaboon province in Thailand. The lack of policy was the reason for the excessive tourist in that place. The model helped to sustain supply chain management in tourism to create and maintain green business in tourism. To sustain tourism, it showed that there needs a strong policy from government with support from local community members.

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