Operational Strategy and Business Management System at Sofyan Inn Hotel Unisi Yogyakarta

Ghina Wahyuningsih, Cindy Widya Putri, Moch Rizal Bayu Bakti Nugroho

Abstract


Sharia hotels are discussions that have never been separated from Islamic economic instruments. In Yogyakarta, sharia hotels are present as a minority in the community with the circulation of many conventional hotels. Sofyan Inn Hotel Unisi Yogyakarta is a sharia hotel that can survive and develop in the city of Yogyakarta. The purpose of this study was to determine the operational strategy and business management system at Sofyan Inn Hotel Unisi Yogyakarta. This study uses a type of qualitative research with a triangulation method. The results of the analysis prove that Sofyan Inn Hotel Unisi Yogyakarta has the main foundation in its business strategy and management including the wakaf system, branding cooperation, and management of hospitality-based sharia services. Thus, the foundation can create different hotel market conditions.


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