The Mediating Role Of Satisfaction On The Relationship Between Perceived Institutional And Functional Image On Student Retention

Riza Bahtiar Sulistyan, Budiyanto Budiyanto

Abstract


Student retention is a major problem in colleges. This is very important research in recent years about students’ retention. The study aims to prove and analyze the mediation of student satisfaction in the effect of institutional image and perceived functional image on student retention. Students of 80 people selected as respondents coming from colleges in Lumajang Regency, East Java, Indonesia. The method used is based on Partial Least Square (PLS) to test hypotheses that have been developed from previous research. The results showed that directly perceived institutional and functional images did not significantly influence student retention. the results of this study are perceived functional images has a significant effect on student retention with mediated student satisfaction. Efforts to develop student satisfaction as a step to maintain students, then the most important thing are to attention to the functional image that students perceived.


Full Text:

PDF

References


Abd-El-Salam, E. M., Shawky, A. Y., & El-Nahas, T. (2013). The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company. The Business & Management Review,, 3(2), 117-196.

Alemu, A. M., & Cordier, J. (2017). Factors influencing international student satisfaction in Korean universities. International Journal of Educational Development, 57, 54-64. doi: 10.1016/j.ijedudev.2017.08.006

Aljohani, O. (2016). A Review of the Contemporary International Literature on Student Retention in Higher Education. International Journal of Education and Literacy Studies, 4(1). doi: 10.7575/aiac.ijels.v.4n.1p.40

Athiyaman, A. (1997). Linking student satisfaction and service quality perceptions: the case of university education. European Journal of Marketing, 31(7), 528-540.

Bean, J. P. (1979). Dropouts and turnover: The synthesis and test of a causal model of student attrition. San Franciso: Paper presented at the Annual Meeting of the American Educational Research Association.

Burkholder, G. J., & Holland, N. (2014). International Perspectives on Retention and Persistence. Higher Learning Research Communications, 4(2), 3-10.

Cabrera, A. F., Nora, A., & Castaneda, M. B. (1993). College Persistence: Structural Equations Modeling Test of an Integrated Model of Student Retention. The Journal of Higher Education, 64(2), 123. doi: 10.2307/2960026

Cameran, M., Moizer, P., & Pettinicchio, A. (2010). Customer satisfaction, corporate image, and service quality in professional services. The Service Industries Journal, 30(3), 421-435. doi: 10.1080/02642060802236111

Chattananon, A., Lawley, M., Trimetsoontorn, J., Supparerkchaisakul, N., & Leelayouthayothin, L. (2007). Building corporate image through societal marketing programs. Society and Business Review, 2(3), 230-253. doi: 10.1108/17465680710825442

Crosling, G., Thomas, L., & Heagney, M. (2008). Improving Student Retention in Higher Education : the role of teaching and learning. Oxon: Routledge.

DeShields, O. W., Kara, A., & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory. International Journal of Educational Management, 19(2), 128-139. doi: 10.1108/09513540510582426

Dewberry, C., & Jackson, D. J. R. (2018). An application of the theory of planned behavior to student retention. Journal of Vocational Behavior, 107, 100-110. doi: 10.1016/j.jvb.2018.03.005

Garson, G. D. (2016). Partial Least Square : Regression & Structural Equation Model. USA: Statistical Publishing Associates.

Jr., S. L. S., Omar, M. W., Wahid, N. A., Ismail, I., & Harun, A. (2017). The Effect Of Brand Image On Overall Satisfaction And Loyalty Intention In The Context Of Color Cosmetic. Asian Academy of Management Journal, 12(1), 83–107.

Lin, L.-Y., & Lu, C.-Y. (2010). The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth. Tourism Review, 65(3), 16-34. doi: 10.1108/16605371011083503

Mosley-Howard, G. S., Baldwin, D., Ironstrack, G., Rousmaniere, K., & Burke, B. (2015). Niila Myaamia (I Am Miami). Journal of College Student Retention: Research, Theory & Practice, 17(4), 437- 461. doi: 10.1177/1521025115579249

Nurunnabi, M., & Abdelhadi, A. (2019). Student satisfaction in the Russell Group and Non-Russell Group Universities in UK. Data Brief, 22, 76-82. doi: 10.1016/j.dib.2018.11.124

Pantages, T. J., & Creedon, C. F. (1978). Studies of College Attrition: 1950––1975. Review of Educational Research, 48(1), 49-101. doi: 10.3102/00346543048001049

Powers, K., Herron, E. K., Sheeler, C., & Sain, A. (2018). The Lived Experience of Being a Male Nursing Student: Implications for Student Retention and Success. J Prof Nurs, 34(6), 475-482. doi: 10.1016/j.profnurs.2018.04.002

Pratt, I. S., Harwood, H. B., Cavazos, J. T., & Ditzfeld, C. P. (2017). Should I Stay or Should I Go? Retention in First-Generation College Students. Journal of College Student Retention: Research, Theory & Practice, 21(1), 105-118. doi: 10.1177/1521025117690868

Seidman, A. (2005). Minority Student Retention: Resources for Practitioners. New Directions for Institutional Research, 7-24. doi: 10.1002/ir.136

Sukaisih, E., Suharyono, Solimun, & Hamid, D. (2015). Effect of Functional Service Quality on Customer Satisfaction and Image and the Impact on Loyalty Intention (Study at Three Star Hotel in Malang City and Batu City). International Journal of Business and Management Invention, 4(2), 43-51.

Sulistyan, R. B. (2017). Contribution Of Leadership And Environmental Work In Improving Employee Motivation. Jurnal Ilmu Manajemen Advantage, 1(2), 166-177.

Sulistyan, R. B., Pradesa, H. A., & Kasim, K. T. (2017). Peran Mediasi Kepuasan dalam Pengaruh Kualitas Pelayanan dan Citra Institusi terhadap Retensi Mahasiswa (Studi Pada Mahasiswa Perguruan Tinggi di Lumajang). Jurnal Penelitian Ilmu Ekonomi WIGA, 7, 77-87.

Tinnon, E. A. (2018). Reflective Test Review: The First Step in Student Retention. Teaching and Learning in Nursing, 13(1), 31-34. doi: 10.1016/j.teln.2017.09.001

Tinto, V. (1975). Dropout from Higher Education: A Theoretical Synthesis of Recent Research. Review of Educational Research, 45(1), 89-125.

Tinto, V., & Cullen, J. (1973). Dropout in Higher Education: A Review and

Theoretical Synthesis of Recent Research. Document Resume.

Vander Schee, B. A. (2007). College Student Retention: Formula for Student Success. Journal of College Student Development, 48(3), 360-362. doi: 10.1353/csd.2007.0030


Refbacks

  • There are currently no refbacks.